Source: TelecomLeadCategory: MarketRegion: Asia
India’s smartphone market in Q1 2026 reflected slowing demand and pricing challenges, yet Vivo and Samsung maintained strong positions, according to separate reports from Omdia and Counterpoint Research. Vivo vs Samsung in India smartphone market Q1-2026 Omdia report Vivo Maintains Leadership with Strong Portfolio Execution According to Omdia report , Vivo retained the number one position in India during Q1 2026, shipping 6.3 million smartphones and capturing a 20 percent market share. India smartphone market fell 5 percent to 30.9 million units, impacted by inflation, rupee depreciation, and cautious channel inventory strategies. Omdia highlighted that Vivo’s leadership extended to a seventh consecutive quarter, supported by strong sell-out visibility and demand for its V70 series. The company’s ability to manage pricing through phased adjustments helped protect demand in a cost-sensitive environment, particularly in the ₹10,000 to ₹20,000 segment where affordability pressures intensified. Complementing this, Counterpoint Research reported Vivo’s market share at 21 percent in Q1 2026 (excluding iQOO), driven by an expanded product portfolio, increased number of launches, and strong traction in the mid-premium segment. Counterpoint emphasized Vivo’s disciplined channel strategy as a key factor in sustaining its leadership despite weakening market conditions. India’s smartphone market Q1 2026 Samsung Secures Second Position with Balanced Portfolio Strategy Samsung continued to hold the second position in India’s smartphone market in Q1 2026. Omdia reported shipments of 5.1 million units, translating into a 16 percent market share. The company’s performance was supported by late-quarter momentum from new product launches. Omdia noted that Samsung benefited from strong demand across its portfolio, including the flagship Galaxy S26 series and refreshed mid-range A-series lineup. Entry-level models such as A07 and A17 also contributed significant volumes, helping the brand maintain stability amid declining overall shipments. From Counterpoint Research’s perspective, Samsung’s performance was driven by strong traction in the mass-market segment, supported by attractive offers on A-series models like A07, A36, and A56. The Galaxy S26 series saw record pre-bookings, particularly for the Ultra variant, reflecting continued strength in the premium category. Counterpoint also highlighted Samsung’s strategic focus on the ₹15,000 to ₹20,000 segment, where it recorded i
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