Vodafone’s scam call tech gets an AI upgrade

News Vodafone has added an AI-driven scam call filter to its Secure Net Mobile security package as the operator intensifies efforts to cut fraud and nuisance traffic on its network. The new Scam Call Protection feature is built into the network rather than installed as a separate app, allowing it to scan incoming calls in real time and warn customers when a number looks suspicious. The service is designed to spot fraudulent, spam and other unwanted calls around the clock, including numbers already linked to scam activity. If the system judges a call to be high risk, an alert appears on screen so the user can decline it or pick up with more information. Vodafone says the feature is switched on automatically for existing Secure Net Mobile users, with no extra setup required. “Scam calls are becoming increasingly harder to spot, and it’s easy to feel caught off guard. Scam Call Protection on Vodafone Secure Net Mobile gives customers an extra layer of reassurance – constantly working in the background to monitor calls, and flagging known and suspected scam calls. The introduction of Scam Call Protection strengthens our commitment to provide comprehensive built‑in digital security, helping people feel safer, more informed and more in control of their digital world,” said Rob Winterschladen, Consumer Director at VodafoneThree. In recent years all of the UK’s mobile operators have been doubling down on their attempts to quash scam callers. In 2025, under the new Telecommunications Charter, BT (EE), Virgin Media (O2), VodafoneThree, Tesco Mobile, TalkTalk, Sky (Sky Broadband) and the Comms Council UK all pledged to crack down on scammers, including enhancing their existing scam detection systems. AI, naturally, has played a significant role in these upgrades, with O2’s AI-powered scam detection software, for example, having blocked over 1 billion scam and spam calls to customers. Also in the news Connected Britain Award winners 2025 announced! Netomnia announces ‘powerful and ambitious’ rebrand ahead of Connected Britain VodafoneThree drops Samsung, relies on Nokia and Ericsson for £2bn network upgrade The post Vodafone’s scam call tech gets an AI upgrade appeared first on Total Telecom .